Think about it: what’s the best way to stand out in a crowded marketplace? How can you make sure your customers know who you are, what you do, and why they should choose YOU over all the other options out there?
When you’re trying to convince someone to buy from you, it’s important to make them feel like their purchase is going to help them. And it’s not enough to just tell them how great the product is; you have to show them.
A customer-centric brand story is a powerful tool that can help you attract new customers and keep them coming back for more. It’s a way to build a positive relationship with your customers by telling the story of how they fit into your product or service offering. It might sound difficult at first, but you can do this all by yourself—without any need to hire a book writer!
In this blog, we’ll look at 9 ways you can make customers the hero of your brand story. We’re all about making your brand story as unique as possible. And that means knowing when to tell it, what to add, and what not to add. So let’s start learning!
How To Make Your Customers The Hero Of Your Brand Story
Here are 9 unique ways we have seen retailers use their customers as heroes of their brand stories:
1. Build A Customer-Centric Brand Story
One of the most important things you can do to make your brand story more compelling is to build a customer-centric one. The reason we use brands like Apple or Nike isn’t just because they have great products, it’s also because customers feel good about buying them.
Building a customer-centric brand story means telling stories about how your customers helped promote growth in their business and made them successful. One of the best examples of this is how Nike tells stories about athletes and their accomplishments. They aren’t just selling shoes or clothes, they’re helping people achieve their dreams by giving them the tools they need to succeed.
2. Make Your Customers The Hero Of Your Brand Story
Customers are the ones who make your brand, not you. Your job as a business owner is to take care of them and make their experience with you as easy as possible. If they’re happy with what they get from you, then it’s likely that you will attract more customers!
Tell a story about how they helped build your business. This will show them they’re important and help them feel like they’re part of something bigger. Remember, it’s no longer just about getting your product or service out there. But instead, it’s about making sure that your customers have a good experience and feel valued while they’re with you. And the best way to do this is to make your customers the hero of your brand story!
3. Connect With Your Customer On An Emotional Level
Customer service is the new branding. Customer service is important because it creates loyalty, trust and goodwill between you and your customers. It also helps to build your brand personality and reputation, which can only help you in the long run.
Your customer service needs to be customer-centric. You want them to come back because of how much they loved interacting with you first. What is the best way to do this? Tell stories to connect with your customers on an emotional level!
Try telling stories about how similar situations have been handled in the past (or even better yet: share real-world examples). Then show off those stories through your marketing channels (like ads, social media content, etc). So your potential customers can see firsthand how much value your product can add to their life!
4. Add the Proven Experience Of Your Customers To Your Story
To make your customer a hero of your brand story, you should consider adding their experience and expertise in the form of testimonials or other stories. There are many ways to do this:
- Show how they benefit from using your product. For example, if you’re selling dog food, show customers what happens when their dogs eat it and how much healthier they feel as a result of eating healthy foods.
- Show how your product solves problems for customers. If you sell headphones, for example, talk about all the ways that people use them. From listening to music while working out at the gym or running errands around town—and how taking care of their ears has improved their lives overall!
5. Concentrate On The Value Your Product Or Service Delivers To Customers.
You can’t control the product, but you can control how your customers perceive it. When you’re trying to tell a story about your brand or product, focus on what the user gets out of it—not just what you provide in return. Think of your product or service as if you were a user—what do they get out of it? This will help create a more cohesive narrative and make it easier for people to remember who they are and why they should care about your company.
For example, if you have a toy company, you could focus on how your product helps parents to spend time with their children. Or maybe, you could talk about how the product is made from organic materials or handcrafted in small batches.
6. Turn Your Customers Into Brand Advocates
As a customer of your brand, you and your employees can become an advocate of the company by sharing your experiences and opinions with others. When done right, this will create a virtuous cycle: new advocates tell their friends about your product or service. Those friends then use it themselves and recommend it to others. These new customers become brand evangelists who spread the good word about how amazing your products are.
This strategy is proven to not only increase sales but also boost customer loyalty. However, in order for this strategy to work effectively, there are two things that need to happen:
- Firstly you must ensure that each employee has access to all relevant information regarding what makes each product unique.
- Secondly, each employee needs training on how best to use social media channels like Twitter for this purpose. so as not to come across as spammy when posting updates about what they’re up to.
7. Build A Customer-Driven Product Roadmap.
A product roadmap is a visual representation of the features, enhancements and other changes you plan to make over time. It can help your team prioritize work, and create a shared understanding of what’s being worked on and what’s still needed.
You can add all of these to your brand story by understanding your customer’s needs. And how you can help them achieve those goals. Make sure you have a clear vision of how you want to solve the problem. If your vision isn’t clear, it’s hard for anyone else to get behind it too.
8. Show How Your Product Fits Your Customer’s Unique Needs.
Customers are the heroes of your brand story. They’re the ones who have a problem, and they need your product to solve it. You can show this in your brand story. Tell them how their unique need has can be fulfilled by your product or service.
You can also show how their need is fulfilled by revealing a specific aspect of the brand story in each entry. An excellent example of this is the way that Red Bull uses social media influencers to promote their brand story. They give them free products in exchange for posting about them on Instagram or Twitter.
