If you are a new author or do book writing online and want to market your book effectively, then this article is for you. Remember, marketing your book isn’t a one-time thing—it’s an ongoing process that involves continually discovering new prospects. By implementing the following ten strategies, you will greatly increase your sales and ensure long-term success.
Consider Your Buyer Persona
Before you start marketing, it’s important to understand who your audience is. Your buyer persona is a composite of the following information:
- Needs and wants
- Buying behavior
- Buying psychology
- Motivations for buying products from you (and not another company)
Create A Website For Your Book
If you’re going to build a website, do it right. Instead of relying on WordPress or some other free platform, use a professional website builder that can help you create an eye-catching site and will make sure your site is set up for success.
To get started with the right foot forward, here’s what you need:
- Well-designed content that’s easy to navigate and understand
- Content that represents your book well (e.g., if it’s nonfiction, show how-to videos)
- An email list signup form so people can stay in touch with new blog posts and updates
List Your Book On Amazon
It’s important to note that Amazon is the biggest online marketplace, and it’s where most of your potential customers will look for books like yours.
If you’re just starting with book marketing strategies, Amazon is a great place to start. It provides a platform for authors to list their books and connect with readers. It also has an extensive network of affiliates that can help spread the word about your work by recommending it on blogs or through social media.
When listing your book on Amazon, make sure that it includes all the necessary elements: a short description of the plot, reviews from past readers and critical acclaim from industry experts (if available), images from inside the book itself (if possible) and more!
Write Reviews For Other Books
Reviews are a great way to help other people decide whether or not a book is worth their time and money. As an author myself, I’ve found that reviews do much more than just answer the question of “is this book any good?” They also give me some insight into how my writing might be perceived by other people. Most importantly, however, reviews can serve as a source of encouragement for authors who want to keep creating.
So here’s what you need to know about reviewing: write honest reviews but also helpful ones. Don’t just say something like “this book sucked” if it didn’t—give constructive criticism! Try pointing out things that could have been better in your review so that readers know what they’re getting themselves into before making any purchases.
Give Away A Free Preview Of Your Book
To give your readers a taste of what they’re buying, you need to give them a free preview of your book. A preview is simply an excerpt of your book that gives potential buyers an idea of its style and content.
Giveaways are one way for authors to generate interest in their books before they release them by making the content available for free at certain times or upon purchase. This strategy not only generates sales for you but also helps build anticipation for releasing your book!
Start A Blog And Share Content From It In Groups On Facebook And LinkedIn
If you have a blog, start posting your content to groups on Facebook and LinkedIn. If you don’t have a blog, start one!
The reason why this is important is that when people share your content within the group, it creates more visibility for your brand and builds credibility for you as an authority in the industry.
Create A Goodreads Account And Spread The Word
Creating an account on Goodreads is free and it allows you to connect with other readers. You can also use the site to promote your book, as well as host giveaways. If you don’t already have one, I recommend creating a Goodreads account right now. You might already have one if you’re an avid reader or reviewer—but if not, create one today!
Set Up A Giveaway For Your Book
If your book is available in ebook format only (which should be the case at this stage), then consider running a giveaway contest on Goodreads where readers can enter by posting reviews on Amazon of their favorite books in the genre that yours falls under (for example “romantic suspense”). This will help get those initial reviews rolling in from new readers who love reading similar books but weren’t familiar with yours yet and want to give it a try for themselves!
Once people begin entering the contest by leaving their review comments on Amazon, ask them politely through Facebook Messenger if they would mind doing another small favor: sharing a link directly back to yours via social media platforms such as Twitter or Instagram etcetera…However please do not spam them constantly about what else you want them to do because no one wants that kind of harassment!!
Create An Email List
Email is the most powerful marketing tool. There are so many different ways for you to use it, and it’s a great way to communicate with your audience. You can send out newsletters, promotions, or special offers that will encourage people to buy from you. It’s also a great way for people on your email list to get updates about new products and other information. If someone has already bought something from you in the past, then they will probably be more likely to buy something again if they receive updates from your company via email. The bottom line is that having an email list is one of the best things that can happen for any business owner because it gives them access to customers who are interested in their product or service! But how do we get started?
To start building our email list we need some basic tools:
- Gmail account (free)
- A Web Hosting provider like HostGator ($10-$15/month)
All These Strategies Will Help You Generate More Sales
These strategies will help you to generate more sales.
- Increase your exposure by promoting your book and building brand awareness.
- Enhance credibility by providing value to the audience. Establish yourself as an expert in your field. And engaging with them through social media.
- Elevate authority by creating a strong personal brand. And building a community around it that supports your goals for the book.
I hope that you have found these 10 book marketing strategies useful.
