Stories are powerful tools that can help you connect with your audience, but they aren’t just for fiction writers and TV shows! Now businesses are also rocking their sales by writing fun, and engaging brand stories!
A brand story is like a book but in the form of an interactive experience. It’s something you can use to explain your company’s mission and values and connect with customers on an emotional level. The more engaging your brand story, the more likely people will take action based on it.
However, a lot of brands have the same problem: they have a good product, but they don’t know how to tell their story.
And that’s where we come in. Being a professional book writing company, we’ve been working with brands for over 10 years, helping them tell their stories in ways that keep their customers engaged and excited about their products. In this post, we’ll show you how to do just that—and how writing an engaging story can help your brand connect with people on a deeper level. So, let’s start learning!
9 Easy Steps To Write An Engaging Brand Story That Converts
It’s time to shake things up! We’ve got the perfect 9-step plan for how to write an engaging story for your brand. Let’s explore!
- Know Your Audience
In order to write an engaging story, you need to know your audience. This means identifying their needs and goals, as well as their pain points. You’ll also want to know how do they interact with brands and What makes them want to buy from you over another brand or business?
To answer these questions, think of the ways in which your audience is similar or different from others in the market. Is it because of where they live? Their age and gender? Their race/ethnicity (or lack thereof)? The type of job they do for a living, etc.
Once you have figured out who it is that buys from you and why they might choose not to buy elsewhere, then come up with some unique selling propositions that would appeal specifically toward this group of people rather than just being generic marketing strategies aimed at everyone else too!
- Identify Your Brand Promise and Mission Statement
To have a clear vision of what your brand stands for, you need to first identify your brand promise and mission statement.
A brand promise is a statement that describes what your company stands for. It’s usually written in the form of “Our mission is…” or “We create products that support our mission.” A good example of this would be Apple: “To make the best products possible.” As you can see, Apple uses the word “best” because it’s really about making something better than anything else out there. Their goal isn’t just making something good—it’s doing so with excellence!
In contrast, an organization’s mission statement often includes feelings and emotions tied up in them. The purpose behind this kind of writing isn’t necessarily about understanding specifically how something works. Instead, it seeks clarity around why an organization exists at all (and why people should care).
- Define Your Brand Persona and Voice
Your brand persona is the personality of your brand and it should be enticing. It’s not just who you are, it’s what your company stands for. It can be written or spoken, but it should be consistent across all communication channels—including social media posts and blog posts.
Brand voice is the tone or style you’re going to use when communicating with customers. You want to make sure that your brand has a distinct voice. This will help you tell your story in a way that people can truly connect with. It’ll also help make sure that your brand doesn’t come off as too similar to other brands.
How To Define Your Brand Persona?
To write an engaging story, you need to know who your brand is and what it stands for. The first step in creating this persona is to understand your target market: what are their values? What do they care about? Who are they? A good place to start is by looking at your existing customers’ buying habits or behaviour patterns.
Once you’ve identified the people who represent your brand’s audience, take some time sitting down with them and asking them questions about themselves. What do they like doing on social media most often? How much time do they spend interacting with other members of the same demographic group (elderly parents)? What made them decide that this product was right for them—and why did they buy it?
- Create Your Brand Story Arc
The story arc is the most important part of your brand story. It’s the central idea that links everything together and makes you stand out in the audience’s mind.
The problem is also called a “chunk.” This is where all your work comes together. You need to define this chunk before you start on any solution because it will help guide your decisions throughout the process. So make sure that it feels right for your audience!
Don’t worry about what other people’s goals are. Be ambitious but stay realistic at all times! Don’t get into too much detail or else it won’t be relatable or useful for potential customers.
- Find Your Hook
The hook is the element of your story that makes people want to keep reading. You need some way of grabbing people’s attention—a hook—to get them interested in what you have to say. This can be anything from an interesting anecdote about a real person who works for your company, or an interesting fact about something that happened at one of your events last year. It could even be something as simple as a visual cue like an emoji or GIF.
The hook is what makes you memorable, and it’s what sets your brand apart from the rest of the pack. It’s what will make people want to share your content with their friends, engage with your posts on social media, and keep coming back again and again, which is exactly why it’s so important.
- Define Your Audience’s Problems As The Villain Of Your Story
Before you can tell a compelling story, you need to first define the problem that your brand is trying to solve. This will help you frame what makes them special and why they deserve attention from potential customers in the first place. Then it’s time for some research!
Find out how many people face this issue, where these problems exist and how much money those people spend on products like yours every year. After collecting all this information from various sources (like surveys), take note of the top three issues that concern your target audience. Now all you have to do is to present these issues as the major obstacle to the success of your target audience. This will make them most likely interested in hearing more about what will make their experience better when using your products.
- Present Costumers As The Hero Of Your Brand Story
There’s a reason why you exist, it’s because of your customers. They’re the most important element of your brand story and should be at the centre of everything you do.
It doesn’t matter if you’re a small business or an established company—your customers are always at the centre of everything you do. They provide value to your business and make money for you. So why not define them as heroes in your brand story?
The most important thing to remember when writing an engaging story for your brand is that it’s always about the reader. If you’re writing for yourself, you can use any words you like. But if you want to appeal to a wider audience, you need to put yourself in the reader’s shoes and think about what they want to hear. When you present your potential consumers as the heroes of your brand story, this will give them a sense of personal attachment. And they’ll more likely to connect with your brand.
- Define The Moral Of The Story And Its Call-To-Action
The moral of the story is the takeaway that you want your audience to remember. If a customer can’t remember it after hearing about how great your company is, then they’re not going to buy anything from you!
The call-to-action is what makes people take action after hearing their brand’s story. It’s not just something abstract like “buy now.” Think about how much time and energy it takes for someone who isn’t familiar with your product line to trust you. They’ll probably do some research on Google before deciding whether or not this is actually worth their time and money.
So, include a clear call-to-action so your target audience knows what they have to do next. And why they should take the action immediately!
- Write A Compelling Conclusion To Wrap Up The Story
Now that you’ve finished your story, it’s time to wrap up. This is where the magic happens! The last thing your reader wants is for you to leave them hanging in suspense. So end your story with success!
Make sure it’s memorable and relevant at once! You don’t want readers to forget about this little adventure after reading just one page. So try using words like “unforgettable” or “legendary” when describing how much fun something was/is going to be.
End Note
Writing a brand story that’s engaging to your audience is easier than you think! And if you follow these steps, it won’t take long for your company’s story to be told in an engaging way. Moreover, you can use stories in any type of content marketing—from blog posts and social media updates to webinars and even emails. They’ll help to engage with customers, build lasting relationships, and can help make your brand recognised by thousands!
